National Immunization Awareness Month (NIAM) is an annual observance held in August to highlight the importance of vaccination for people of all ages. Together, we can help raise awareness about the importance of vaccination and encourage people to talk to a healthcare provider they trust about staying up to date on their vaccinations.
#Ivax2Protect
Raising awareness about the importance of immunization, communities, organizations and health professionals can help increase immunization rates in their communities. Educating your patients about the importance of staying up to date with their vaccinations is important. Many may express concern or ask questions about vaccines; as trusted healthcare providers, you are in the best position to provide accurate, science-based information. Utilize this time to reinforce the benefits of vaccines to help address misconceptions and remind patients of upcoming or overdue vaccines.
Addressing Vaccine Hesitancy
While vaccines have proven their efficacy and safety, vaccine hesitancy remains a concern in some communities. Healthcare professionals play a crucial role in dispelling misinformation and building trust in vaccines. Listening to patients’ concerns, providing accurate information, and engaging in open dialogue are key steps in addressing vaccine hesitancy.
CDC’s NIAM Toolkits for Healthcare Professionals
The Centers for Disease Control and Prevention (CDC) has provided valuable resources to support NIAM’s mission. The two toolkits, one designed for healthcare professionals and the other for parents and patients, contain key messages, sample social media content, and educational resources. These toolkits empower healthcare providers and individuals alike to become advocates for vaccination and raise awareness about the importance of on-time immunization. By utilizing these toolkits, healthcare professionals can maximize thier impact and reach a broader audience during NIAM.
- CDC: Toolkit for Reaching Healthcare Professionals main page
- CDC: Toolkit for Reaching Parents and Patients main page
CDC Resources for Healthcare Professionals
All staff in healthcare practices, including non-clinical staff, play important roles during NIAM:
- Engage in learning opportunities with CDC’s Immunization Education and Training courses.
- Make your practice a supportive space that welcomes vaccine questions and concerns from patients and parents.
- Use proven strategies to encourage parents and patients to stay up to date on vaccinations.
- Make immunization schedules easy for parents and patients to find by displaying them on your website.
- Use tools like PneumoRecs VaxAdvisor Mobile App to help you make vaccine recommendations.
- Share clear and accurate information about the latest vaccine recommendations, including COVID-19 vaccines.
CDC Interactive Resources for Parents and Patients
Parents and patients may be unsure of what vaccines they need. These short, quick quizzes can give them a list of vaccines based on their answers.
Engaging in Social Media Advocacy
In today’s digital age, social media plays a crucial role in disseminating information and fostering public awareness. CDC encourages its partners and the public to share NIAM messages and resources throughout August using the hashtag #ivax2protect. By harnessing the power of social media, healthcare professionals can extend the reach of NIAM and inspire more individuals to prioritize their health and that of their communities.
